01 / FIND
Make the offer legible
We map the audience, offer, proof, and next action so the structure earns attention before visual polish begins.
✓ Shared brief and content mapIndependent studio · Nairobi + worldwide
Websites engineered to convert & built to last.
I partner with ambitious founders, specialised B2B teams, and independent brands to shape clear digital flagships — from the first direction to the final responsive build.
01/
A clear direction before production starts
02/
Editorial systems that make complex offers legible
03/
Responsive, semantic code that your team can own
1:1
Direct collaboration from brief to handover
How we build // A calm, clear process
The work moves from question to craft.
A small, direct process keeps the important decisions visible and gives every page a job.
02 / SHAPE
Choose a visual route
We explore a focused editorial direction, refine the hierarchy together, and turn the strongest route into a practical system.
✓ Direction, review, and refinement03 / BUILD
Ship a site you can own
The approved design becomes accessible HTML, CSS, and JavaScript with responsive states, useful handover notes, and no unnecessary lock-in.
✓ Tested build and handover01 / Selected work
Built work, in context.
Real screens from running builds and sanctioned demonstrations. Demo or illustrative data is named where it matters; private client systems stay private.
A clearer route through a technical offer
A responsive research-supply website that brings the catalogue, mission, process, and wholesale enquiry journey into one coherent system.
Catalogue UXProcess storytellingWholesale enquiry
The exact car, with the total in view
A Nairobi direct-from-owner marketplace with date-led search, trim-locked vehicle specifications, itemised pricing, and separate renter and owner journeys.
Shown with a seeded demo catalogue and clearly labelled illustrative vehicle photography.
Search + filtersTransparent pricingRole journeys
Let the proof travel with the listing
A rental marketplace where each home carries a visible proof record: identity, ownership evidence, photo standard, location, and viewing access checked before a visit.
Shown with fictional demo listings and illustrative property photography.
Proof recordsRenter + owner flowsResponsive marketplace
Four numbers in. One useful answer out.
A single-route product launch site with a working safe-to-spend calculator that protects bills, goals, and a buffer before resolving the amount available.
Illustrative values; calculations stay in the browser. The phone shows the responsive launch site, not the Expo app.
In-page calculatorPrivacy-first copyResponsive launch site
One live pipeline across every handoff
A desktop sales-engine demonstration built under contract to bring intake, team handoffs, approvals, and pricing into one visible workflow.
Shown as a sanctioned demonstration build. The live client system and its commercial data remain private; dashboards assume a desktop.
Pipeline UXRole-based workflowDesktop application
02 / Services
A focused build for the next important step.
Every engagement starts with a short brief. Scope, pace, and deliverables are agreed before work begins.
01/ Launch
Focused scopeLanding pages
One strong page for a clear offer, campaign, launch, or qualified enquiry path.
- Message and page hierarchy
- Responsive visual direction
- Accessible form or booking handoff
- Launch-ready HTML, CSS, and JavaScript
02/ Refine
Existing siteStrategic redesigns
A practical review and visual reset for a site that feels unclear, dated, or difficult to maintain.
- Content and navigation audit
- Priority journey redesign
- Responsive component system
- Migration and handover plan
03/ Authority
Personal brandPortfolios and profiles
An editorial home for founders, advisors, studios, and specialists whose work needs context.
- Case-study storytelling
- Signature type and layout system
- Media-ready project templates
- Simple enquiry pathways
04/ Flagship
Full websiteBrand and marketing sites
A complete digital flagship that gives your offer, proof, and next action a coherent place to live.
- Information architecture and journeys
- Distinctive visual direction
- Semantic responsive implementation
- Search and analytics foundations
03 / Studio notes
Good design makes the next decision easier.
“A website should make a visitor feel oriented — not impressed and lost.”
I’m Donell, an independent web designer and builder working from Nairobi. I bring editorial judgement, product thinking, and clean implementation to teams that want a site they can explain, use, and keep improving.
You work with me directly. The scope stays visible, the copy stays useful, and the finished system is handed over in a form you can own.
Collaboration✓ Direct, senior contact
Scope✓ Agreed before production
Design✓ One clear visual system
Build✓ Responsive and accessible
Handover✓ Notes and editable files
04 / Commission brief
Bring the useful details. I’ll bring the shape.
Choose a starting scope, share the context, and send the brief. It gives us a better first conversation — it is not a commitment.